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What Are Some Of The Best Search Engine Optimization Tips?

How can you use search engine optimization to your advantage? If you are new to SEO, then you may be wondering what goes into optimizing a website in the right way. Here, you’re going to get some tips on how to make sure your website ranks well in search results.

Find The Right Keywords

You’re going to want to make sure that you use the right keywords on your page. You can think of keywords as what people will type into a search engine to find a website like yours. So, if you were selling carpeting in Charleston then your keywords may be something like “Charleston carpet for sale” or something along those lines. You want to pick out a few keywords so you have different ones you can use on each page of your website. It’s important that you select keywords that people are searching for so do some keyword research before putting anything on your website.

It’s a good idea to search for pages that are like the one you want to make so you can see what the top pages in the rankings look like at the time. You want to be able to compete with them so you need to know what you are up against. If you just ignore your competition then they may be doing things so well that they surpass you no matter what you do. When you know what their game plan is, you can work on your own that competes with them so you show up higher in rankings.

Don’t Keyword Stuff

Try your best to avoid keyword stuffing on your website. Keyword stuffing is when you put too many keywords on one page. For instance, if you were to add a keyword more than three times for only a couple of hundreds of words of text, you would end up getting your ranking lowered for keyword stuffing.

You want to stick with a couple of keywords at most for every five-hundred or so words. Experiment a little bit but don’t go too wild with the keywords because it can end up costing you points that could help your site to rank higher.

Outsource SEO

If you don’t want to do SEO work yourself then you should hire someone to help you out with it. Before you hire someone, however, you’re going to want to make sure that they can do good work for you. It’s important to work with someone that has done this work in the past and knows what they are doing. You should ask people you’re thinking of working with to show you proof of the work they have done in the past. For instance, they may have a few links on their website that points you to pages they have optimized in the past.

Analyze Your Analytics

Keep an eye on your website’s statistics as often as you can so you know when something is working and when something isn’t. When you work with SEO it’s important that you figure out what is going to work well for you.

If you find out that a change you made caused you to lose a lot of visitors then you need to undo that change and try something else. If you don’t keep checking your website statistics then you may miss something and end up having your search engine rankings go down for various keywords.

Account For Algorithm Changes

Know that a search engine website is not going to stay the same over time. There are changes to the algorithms that search engines use and you have to stay up to date on what’s going on to keep your site high in the rankings. There may be a change in the future that you have to work with or you’ll face losing your good rankings. One thing you can do is you can follow a website that is dedicated to SEO news. Then, when you learn that changes are coming you can update your website accordingly.

You now know more about using search engine optimization to your advantage. This is something you should take your time with so you do everything in the right manner. Look to the advice you were given here and you should be able to use SEO the right way every time.

What Are The Best Backlink Sources?

Part of your SEO strategy should be getting backlinks because this is one of the search engine signals. The problem is that most people do not know where to start with this process. If you are one of these people, knowing the best backlink sources is a good place to start.

Local Business Directories

If you run a business with a physical address, you need to make use of local business directories for backlinks. These directories can give you a boost in terms of local SEO and are among the easiest ways to get backlinks. However, it is important to note that not all local directories have been created equally.

You should list your website with the large and general directories such as Yelp. However, you also want to look at niche directories as they will help you as well. You also need to ensure that the directory allows do-follow backlinks.

Some directories only allow no-follow backlinks. These directories are not going to help your SEO, but that does not mean that you should not be on them. You should prioritize getting onto do-follow sites while still listing your business on other directories to get more visibility.

Resource Pages

When looking for backlinks, you need to consider the authority of the website your link is on. The higher the authority of the website, the better the link will appear to the search engines. Fortunately, a lot of authoritative sites will have resource pages for their visitors to find more information.

This is what you should target for your backlinks. You will need to start with a Google search to find websites in your niche that have resource pages. Once you find them, you need to ensure that the website will fit both your niche and business. After this, you need to reach out to the website owner and start the process of getting your site listed on their resource page.

Review Websites

A lot of people do not realize that review websites can provide you with the backlinks that you need as well as reviews for local SEO. The websites that you should look for are those that have reviews of products, businesses, and services but do not exclusively do this. Ideally, the website should have high authority and be related to your niche.

Once you find these websites, you will need to reach out to them. You also need to look for review websites that are willing to feature your business. Websites that have reviewed your competition or other websites similar to your own are good options.

Social Media

You should never underestimate the power of social media when it comes to SEO and the creation of backlinks. Social media platforms have high authority levels, particularly those run by Google. This is why you need to use them to get the links that you want.

One of the sites to use for quick and easy do-follow backlinks is YouTube. While you need to create a video for these links, the boost from them is worth the effort. Once you have a video and upload it to the site, you need to place your link in the video description box. This is a great method to get links to pages that you might not otherwise get links to.

Linking to your content from other social media platforms is also a good idea. Of course, you will need to ensure that you post do-follow links. Fortunately, most social media websites will have do-follow link settings for any link that you post.


If you want to try a harder backlink source, Wikipedia is the way to go. This website has a lot of authority online and will help with your SEO, but you need approval from the moderators to edit a post. If you can get this permission, you will be able to list your website in the sources of a post.

There are a lot of sources for backlinks, but not all of them are ideal. You need to look for sources that have high authority and offer do-follow links. Business directories, review website, social media, and Wikipedia are among the best sources to look at, but they will not all be very easy to work with.