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The Art Of SEO

The Best Image SEO Practices

When you’re optimizing your site for search engines, it’s easy to overlook images. When used appropriately, images can be an effective way to drive traffic to your site. The pictures you use can show up in image searches, and they can also give you more ways to use keywords in your content. Below, you’ll find some of the best image SEO practices.

Always Use High-Quality Images

Image quality matters. If you use a blurry, low-quality image, people may have a negative impression of your site. It could even increase your bounce rate.

You should make sure you have the rights to any images that you use on your site. You won’t want your images to be taken down. There are several sources you can use to find high-quality images that you can legally use on your site. Be careful when cropping and resizing images; this can have an impact on the overall quality of an image.

Use Original Images When Possible

In many cases, you’ll want to use stock photos on your site. However, you’ll get more mileage out of pictures that can’t be found on any other site. Try to create your own images whenever you can.

If you’re not much of a photographer, you can try creating your own infographics. Just make sure you include your site’s URL on any infographics you include on your site. That way, if other sites share your images, people will know where they came from.

Include Your Keyword In The File Name

Keywords are a crucial element of SEO. In addition to including keywords in the content that you write, you should utilize keywords when you’re adding images to your site. You should always use your keywords when you’re naming image files.

If your keyword is “California ranch homes,” then that’s what you should name your image. Search engines won’t be able to see what your image looks like, but they will be able to identify the keyword that you are using. That’s why you should always name your images with care.

Take Advantage Of Alt Tags

In addition to naming your image properly, you’ll want to make sure you use alt tags for all of the images on your site. This is another great place to include the keywords that you’re using. Alt tags can also make your site more accessible for people that are vision impaired.

Some content management systems, like WordPress, make it easy for you to add alt tags whenever you upload a new image to your site. If you don’t have this option, all you need to do is add alt=”alt text” to the HTML for your images.

Host Your Own Images

If another site is already hosting an image, you may be tempted to simply copy the URL and use that image on your site. However, you should avoid that temptation and host the image on your site.

Why should you host your own images? When you share an image that someone else is hosting, you’re stealing their bandwidth. This could lead to a dispute. Beyond that, you will have less control over the image. The person hosting the image could delete the image or change it to something else at any time.

Hosting your own image takes time, but it’s worth the extra effort. Always upload all of your images to your web host.

Make Sure Your Images Are Mobile Friendly

Since many of the people that visit your site will be browsing on a mobile device, you’ll need to make sure that your images are optimized for mobile devices. How can you ensure this? Just make sure you use responsive images on your site.

If you opt for responsive images, your images will always scale for the device they’re being displayed on. Doing this will lower your bounce rate, and it could lead to a higher conversion rate as well. Mobile devices should be a priority for any site owner.

Images can make your content more visually interesting. They can be a great way to add color to your site and capture people’s attention. If you follow the best image SEO practices, you’ll be able to avoid issues and get more out of the images on your site.

How Do Businesses Get Ranked At The Top Of Search Engine Rankings?

Search engines have become an integral component of the consumer buying process. Because of this, you are likely eager to get your business’ website ranking as high as possible within the search engines. Getting your business’ website ranking high is a key component to dominating the marketplace.

Below, we will discuss some of the ways you can get your business ranking higher within the search results for various keywords within your niche/industry.

How To Get Your Business Ranking High:

1. Pay For It

Nowadays, Google makes it incredibly easy to get your website as high as possible within the search engine results for buying keywords. The best and easiest way to do this is by paying for advertising.

With pay-per-click advertising, you will be able to pay to get pushed to the top of the search engine results. Therefore, you will essentially guarantee yourself a spot on the first page of the results.

Because Google blurs the line between paid and organic results, it can be very effective as a lot of users click one of the first few results regardless if its paid or not.

2. Use Videos

Getting your website to rank high within the search engines can be a struggle. This is generally why it is looked at as a long-term strategy. However, by leveraging video, you should be able to get traffic organically. You will be able to get visitors to look at your videos. From there, you can direct them to your website.

Therefore, you should be looking to use videos in your efforts to drive traffic. It can also have a positive impact on your ability to boost your organic rankings.

3. Images

Another good way to start ranking highly within the search engines in relatively short order is by posting high-quality images.

A lot of people conduct image searches and they click on images they like or want to see. Therefore, you can get your web traffic through this because it is much easier to get an image to rank for a keyword than a website.

4. Improving Your Site Speed

There are a variety of ranking factors that you will need to utilize in order to get your website ranking as high as possible. Google and other search engines are out to provide the best end-user experience for their users.

Because of this, you want to focus on the quality of life improvements you can make to your site. Increasing your site speed is one of the best ways you can dramatically improve the usability of your site.

5. Make Your Site Responsive

You will also want to be certain that your website is scaling properly to different sized mobile devices. Having your website effectively scale to different sized mobile devices is one of the only ways you will be able to get your website to rank well.

Google and other search engines want to provide a positive experience to all of their users. As more and more users begin to use their favorite mobile devices to search, they will be prioritizing mobile-optimized sites. Therefore, you need to have your site be fully responsive to scare properly to mobile devices.

6. Link Building

Having authority links that link directly to your site is one of the best ways to improve the ranking ability of your site. Therefore, you should attempt to get as many high-quality authoritative links as you can. This can include guest posting, links from social media sites, and more.

Overall, there are so many different things to consider when it comes to ranking factors for search engines. They don’t publish the exact criteria they use, but they do give guidance. Follow the tips above and you should be able to improve the rank-ability of your site.

Different Ways To Help Convert Website Traffic From Visitors To Paying Customers

While generating traffic is certainly the first step, the ultimate goal is to turn your traffic into customers. For a business, this can be a challenge, to say the least. Below, we will be going over some of the different ways to effectively convert website traffic from visitors to paying customers.

Ways To Convert Web Traffic Into Paying Customers:

1. Create Optimized Landing Pages

One of the best things that you can do to boost conversions on your website would be to craft optimized landing pages segmented based on where the traffic is coming from. If you are running pay-per-click campaigns, you will want to craft landing pages designed for that specific audience that your ad is tailored to attract. Creating optimized landing pages can do wonders for your ability to convert a visitor into an actual customer.

2. Lead Capture Forms

You want to create lead capture forms that you will be able to use to generate more leads for your business. Once you get someone to go to your website, your next step is to get them into your sales funnel. From there, you can begin to market to them in a variety of ways. However, you first need to get their contact information and have them opt into your funnel.

3. Use Call-To-Actions

You will want to create highly optimized CTAs. Your CTAs should be well optimized to convert a prospective customer into a buying customer by drawing their eyes to that part of the page and by encouraging them to take action. A good call to action would be a “Buy Now” button. Another type of call to action could be a lead capture form that provides a free eBook incentive. There are plenty of ways to turn your traffic into buying customers for your business.

4. Inform

When you are looking to turn traffic into buying customers for your business, you should focus on informing your visitors. By informing your visitors, you will have a better chance of being seen as an authority within your niche. The more authority you have in your niche or industry, the more likely prospective buyers will trust you. By gaining trust in your audience, you will be able to maximize your ability to convert them into buyers.

5. Improve Trust

As mentioned above, you want to position yourself as an authority within your industry. Another way you can gain trust is by offering guarantees. Also, you can look to offer different payment options which will allow prospective customers to purchase things from you using their preferred method of payment. Using third-party merchant processors like PayPal can be a very good way to enhance the trust a visitor has on your website because they are used to PayPal and they trust PayPal.

6. Remarketing

Using remarketing is one of the best ways to turn your traffic into buying customers. Remarketing is an advertisement that is only displayed to people that have previously visited your website. If someone happens to land on your website and they go on Facebook, they will then see tailored ads for your product. It essentially offers you the ability to position your product or service in front of an already ‘warm lead.’ Therefore, you have a better chance of converting them by maximizing your points of contact they have with your brand.

Overall, there are plenty of different ways you can convert traffic into buying customers. By following the tips above, you should be able to have much better success with your efforts to do so. Increasing conversions can have a good impact on your bottom line.

Tips And Tricks For Choosing Topics To Write About On Your Site

Regularly adding new content to your site can have a positive impact on your site’s SEO. With that said, it’s not necessarily easy to come up with new ideas for content every week. If you need to write new content, and you’re out of ideas, here are a few easy tricks that you can try.

Choose Topics That Are Evergreen

You don’t have to break a news story in order to attract a lot of readers to your site. You may find that you get more mileage out of content ideas that are evergreen.

An evergreen article could bring readers to your site for years. Try to write about something that’s always relevant. For example, you could try writing a how-to guide. Posts like this can attract readers for as long as your site is up.

Look At What People Are Searching For

Take a closer look at your analytics so that you can see the kinds of things that people are searching for when they come to your site. Are they using specific keywords? Is there something that they’re trying to find? Are people searching your site for content that doesn’t exist yet?

If you pay attention to the kinds of things that your audience is searching for, you’ll get a better sense of the content that they would be interested in seeing. Check your analytics regularly. It can be an excellent way to get inspiration for new content.

Another way to get ideas of what people are searching for is to use Google Trends – https://trends.google.com/

Google Trends will show you what people are currently searching for right now and how many people. It will show you interest over time and the topics that are coming into focus right now and topics that are moving out.

Here’s a great video covering using Google Trends to find awesome content ideas.

Work To Answer The Questions People Are Asking

When people use search engines, they don’t just enter keyword phrases. Instead, people often ask search engines questions. If you can provide an answer to that question, you’ll be able to bring a lot of traffic to your site.

There are a number of keyword tools that make it easy for you to find the kinds of questions that people are searching for. If you write content around those questions, you won’t just be attracting an audience. You’ll be creating content that has real value to your readers.

Another great way to get topic ideas is to search in Google for your site’s primary topic and then look at the “People also ask” area in the search results. You can see all sort of topic ideas that are related to the search you just did.

Using the “People also ask” are you can find endless topics to write about.

Look At The Comment Section

If some of your readers are leaving comments on your site or on your social media posts, you’ll want to look at the kinds of things they’re talking about. If you notice people having conversations about a topic that’s not on your website, you’ll want to create content that’s relevant to that topic.

When you create new content, you shouldn’t just try to bring new readers to your site. You should also try to craft content that will keep your current readers engaged. Check your comment section on a regular basis. Respond to the comments you’re seeing, and keep an eye out for fresh new content ideas.

Check Out Your Old Content

It’s likely that you have old content on your site that isn’t relevant anymore. As an example, you may have written a piece about some of the best products that were released in 2016. You may be able to update some of these posts and create new content without a lot of effort.

Start looking at your archive and see if you spot any articles that could use an update. If some of your old content is dated, try to repurpose it. This is a quick and easy way to add a lot of new content to your site.

It can be difficult to choose topics to write about on your site, especially if you’ve already covered a lot of topics. Thankfully, there are plenty of ways to generate new ideas for your site. If you’re looking for content inspiration, give these simple tips and tricks a try.

What Are The Most Effective And Safest Link Building Strategies In 2020?

Unless you are WebMD or HubSpot, where they naturally land a gazillion links, you should be on a quest for the best and safest link building strategies.

One of the hallmarks of Google’s SEO philosophy is valuable content and a strong backlink profile.

Backlinks are an integral part of growing your overall SEO strategy and help your site earn high organic search rankings. But that’s not all; high-quality links play a vital role in getting your business out there and telling the online community that you are a trusted source of information.

Offering useful and engaging content with quality links to your site visitors is an excellent way to provide your business with maximum exposure. But with Google’s strict link building guidelines, how do you get it right? If nothing else, effective link building is about putting yourself out there on the web and form give-and-take relationships.

Why Should You Prioritize The Best And Safest Link Building Strategies?

  • Are you asking: what kind of impact will link building make on your business?
  • It’s straightforward: Implementing advanced link building strategies is what will separate your business from your competition and ultimately come out on top. With practical strategies, you’ll achieve high-quality links that will become a sign of trust among search engines, and you will attract your target traffic.

Here’s an extra incentive to start implementing the best link building strategies:

Links are among the top 3 of Google’s top-ranking factors

So, by implementing advanced link building strategies, not only will you be in Google’s good books, but you’ll increase the chances of users trusting your content and ultimately see an increase in sales.

But how do you go about building high-quality links in an ethical way that positively impacts your brand?

Here are the four most effective and safest link building strategies to use in 2020:

1. Analyze Your Competitors’ Backlinks

Link building without monitoring your competitors could lead you in a ditch – a ditch where visitors and search engines won’t trust you regardless of how many links you have. You’ll want to keep spy on your competitor’s backlinks. Crawl your way into your competitors’ site and see if you’ll bump into any valuable backlinking opportunities.

Not sure how to crawl your way into all your competitors’ websites? Don’t worry; you can make use of tools like SEMrush, Ahrefs, or Moz’s Open Site Explorer. These tools will provide you with a detailed list of sites that link back to your competitors. Analyzing your competitors’ backlinks will give you a variety of sites to connect with and grow your list of link sharers.

2. Publish Journalistic Information And Offer An Education Section

One of the best and safest link building strategy is to publish journalistic information. People are often looking for additional information regarding what they are searching for. So, why not create a section that offers your site visitors an education guide?

Journalists and writers are always on the hunt for reports, interviews, and stories to publish on their pages to educate, inform, and entertain the masses. They are always on the lookout for multiple opinions from different opinions.

So, when you’re building by-the-book links, what better way to do so than to publish journalistic information? If you can offer writers or journalists something interesting for free, then you can sit back and enjoy exposure and powerful links.

3. Guest Posting

Guest posting, does it help you build links? Well, yes! In a guest post, the premise is simple: the relationship between you and the other website is explicit. Sites are always in need of fresh and relevant content, and hiring expert content writers aren’t cheap. So, when contributing valuable content for a website to publish, they will welcome you as a guest blogger, and you’ll get more exposure and acquire valuable links to your site. Reach out to websites that would be open to receiving content from you and even pitch to those that don’t offer invitations.

But once you get the opportunity to publish content on their site, don’t just quit after a few blog posts. Sure, you’ll drive some referral traffic but not ask if you can become a regular contributor? Guest posting is an excellent way to not only build lasting connections, but it also presents you with an opportunity to add useful links back to your site.

4. Create Quality Content

More often than not, you need not look further than the most straightforward solution when searching for answers, and in this case, the simplest solution is creating quality content. Want a safe and effective way to build links? Create excellent content! You’ll want to have creative, fresh, relevant, and long-form content on your site that others will want to link to as well. Of course, the safest path to top-tier content is through premium writers. By creating excellent content, site visitors will be more motivated to read it and share it.

There’s no mistake: Link building matters, and with these four safe and effective strategies, you’re well on your way to the top of search engine results pages.

Finding Free Tools To Help With SEO Strategy

A successful SEO strategy is essential to business success in the 21st century. Increasing numbers of consumers are sourcing both services and products over the Internet – and this number is growing.

As recently as 2017 it was estimated that over 9 percent of all retail sales in the United States was as a result of e-Commerce activity. According to research house Statista that percentage is expected to jump to 12.4% during 2020.

The growth of the Internet as a preferred avenue for purchase has motivated many traditional businesses to re-examine their marketing and communications strategy – and it is now clear that SEO (Search Engine Optimization) is key to attracting new customers to websites.

A solid SEO strategy enables the organization to appear high on the Search Engine Results Pages (SERPs) – and that in turn is key to success.

For many businesses that are new to SEO, developing that strategy can seem an intimidating exercise. The good news is that there are a variety of free tools available on the Internet to make the task much easier.

Here are some of the most popular.

Google Keyword Planner

One of the most powerful is supplied free of charge by search giant Google. This is the Google Keyword Planner (caveat – you’re going to have to have a Google Adwords account to use the tool – but it’s easy to set up).

It’s as simple as logging into your Google Ads account and clicking on the ‘Tools’ icon. This will enable you to select options that include finding keywords – and also (usefully) to get an estimate of search volume. The results can return a myriad of keywords – but make sure to select your input keywords carefully.

You can enter multiple keywords, just separate them with a comma. The volume forecaster is useful if you really have an extensive list of keywords – it allows your business to focus on the sorts of searches you expect. But again – knowledge of your customer demographic is essential. This is important because the tool also allows you to select a target location among other options.

Woorank’s SEO and Website Analysis Tool

The second useful tool is ‘Woorank’s SEO and Website Analysis Tool’. This tool will allow you to refine your keywords in order to make them more effective. It’s a great Chrome extension. It provides you with easy to follow instructions on how to tighten up the SEO content of your site by using a checklist.

Animalz Revive

If you already have an SEO optimized site it’s never a bad idea to revisit it from time-to-time to see if you can make improvements and increase interest in your site. ‘Animalz Revive’ allows you to look closely at old content and take a long hard look at content (for instance blog entries) that may benefit from some sprucing up. It provides easy to understand graphs and other data that will show you exactly how traffic has fallen off when compared to when the content was first published.

Mobile-Friendly Test Tool

It’s an open secret that many people are using their mobile devices to both surf the Internet and make buying decisions. In fact, it has been estimated that around 50% of those buying decisions are now being made by consumers using a mobile device. That figure makes it hard for businesses to ignore mobile as a valuable channel for e-Commerce.

Here’s another statistic that makes mobile hard to ignore. Around 230 million Americans own a smartphone, 100 million own some sort of tablet device. Also, within the last 6 months, over 79% of online users have made a purchase online using some sort of mobile device.

In the last 6 months, 79% of smartphone users have made an online purchase using those devices.

It’s clear mobile is important. Google makes a Mobile-Friendly Test tool available so that business owners can see if their sites (and SEO content) are optimized for mobile. It points out problems that may need urgent attention such as issues surrounding the loading of pages.

It will also provide mobile usage reports and some hints and tips about how a business can ensure that they are making the most of the mobile opportunity.

SEO is an extremely important part of ensuring that the business attracts the customers that it needs to succeed – and maintain a competitive advantage. These are only some of the tools that are available. However, running these will provide insight into the effectiveness of a site in feeding a sales funnel – every business should be using them (or similar products).

Using Long Tail Keywords To Improve Your SEO Strategy

SEO is both a skill and an art. The more you work, the better you become. However, if you don’t stay on top of the news, chances are you’re never going to be as successful as you wish. As the highest volume keywords are already extremely competitive, they may take many years to conquer. You have to find ways to get some organic traffic sooner.

Longtail keywords are your best bet, so let’s see what they are and how you can use them to improve your SEO strategy.

Longtail keywords are very specific search phrases that consist of three, four or even more words. Let’s assume that someone wants to buy a certain item. Instead of performing a general search for the name of the item, the person also mentions the color, the brand, the geographic area or some other details that lead to a narrowing down of their available options. This is a search for a longtail keyword. The person searching is probably seeking for the best option to make a purchase. This means that there are more chances for such keywords to convert. That’s what makes long-tail keywords attractive to so many SEO pros.

The good news for SEO professionals is that these longtail keywords are less competitive than general ones, and therefore easier to rank for. The downside is that they score much lower monthly search volumes. However, taking into consideration that you can target such keywords in large numbers, the overall result can be incredibly satisfying.

Here are a few advantages of targeting longtail keywords.

Rank faster using longtail keywords

The first and foremost advantage is that you need less time to climb to the top of SERPs than you normally would for broader keywords. If you know how to do keyword research, you can see results in as little as months or even weeks, particularly if your websites already have some good authority and high-quality inbound links.

The sooner you can rank, the faster you’ll see a return on your investment of time and effort. This can make the difference between building a successful SEO service and failing at making ends meet.

Some of these longtail keywords may have very little to no competition at all. Your goal should be to unveil and to target as many of them as possible.

Longtail keywords convert better

The other advantage of targeting longtail keywords is that they have a very high conversion rate. People searching for such specific details are usually ready to make a purchase. Those who seek for one-word or two-words keyphrases may only want to find general information about those products or services.

On the contrary, someone seeking for “red widgets for sale” in a specific town or neighborhood is probably ready to buy, should they find the right offer. Since they are looking to buy the things they need, chances are you’re going to score a very high conversion rate. This should compensate for the lower search volumes of such keywords.

Also, if you target enough of these search terms, you’ll be able to make a very nice profit, provided that you know how to maintain your positions in search for a very long time.

For longtail keywords to work, you need to target them in big numbers. If you find and target enough of them, search volumes will add up, resulting in excellent results.

Improve your website’s overall authority

Besides, by optimizing your web pages around all these long tails, you help to improve the authority and the relevance of these pages for the high volume keywords. This is another reason why longtail keywords should be part of your SEO strategy. They are one of the steps you have to take if you want to get on top of the SERPs for very high volume, extremely lucrative keywords.

Since ranking for such keywords would take years, you should consider developing long-term strategies to ensure that you stay on the right track as you progress slowly but surely towards your bigger SEO goals.

As you can see, making longtail keywords part of your SEO strategy is a good idea. Beware, though, not targeting the right terms may lead to failure. This strategy requires solid keyword research knowledge and skills. Good SEO professionals know this.

The Best Ways To Get Better At SEO In 2020

SEO is an efficient way to attract attention to businesses and other users of the practice. Few people realize that this process is delicate and takes a lot of strategy to be effective. Those who choose the right path will have better results than those who attempt to do SEO in ignorance. Like any field, SEO is constantly evolving. Typically, it’s a result because of the manner of the search engines changing throughout the year. When the format you have to work with changes, you have to change with it.

Important In 2020

Your Page Needs To Load Quickly

A page that does not load quickly will swiftly lose the attention of the viewer. Unless someone really wants to see it, which isn’t typical when it comes to SEO articles, they will give up quickly when it comes to its loading process.

Make sure you are using the right server and working with the right domain company. It’s easy to get a domain company, but not all are equal.

Quality Content

While people used to be better able to do SEO without worrying about the quality, this has been changing more and more throughout the past ten years. Google is becoming better at spotting SEO articles and has been rapidly taking them down. Google considers SEO spam; however, if it is not easy to tell visually that its SEO, it is easy to get away with it. Articles that are written properly do not appear as SEO; therefore, Google doesn’t notice the difference.

Images

The images need to be neat. SEO websites and articles should be considered a high maintenance project. It should be taken just as seriously as formatting an article for an informational website that is not involved in SEO. Many will turn from the page if the picture does not look relevant or isn’t formatted properly.

Use The Right URL

Your URL does not have to be creative like other types of websites on the internet. In fact, this can throw people off from reading it if the URL is too far from the topic. A proper URL should be used. Typically, URLs that due well for SEO articles are very too the point. They often involve very concise titles that let the reader know exactly what the writing pertains to.

It’s Tempting

Everyone is trying to maximize income. It’s tempting to choose an SEO article that’s not well written. If you are paying a freelance writer, you should at least spend a reasonable amount of money to make sure it is a writer that’s of an okay quality. When it comes to freelance writing, in most cases you get what you pay for.

Have A Target

People read information online that is relevant to them. This makes having a target audience highly important. It also helps you organize your articles and method easily as a specific topic and audience are much easier to manage successfully.

Keyword Overload? No!

Stuffing the articles with keywords used to not tip off search engines. As search engines have become a lot more aware of the practice of SEO, they have started to pick up on articles that contain too many of a specific phrase or word.

Ideally, your keyword should be repeated in the article no more than three times. If it is a short article, it’s better to shorten the occurrence to two times.

Conversations?

It isn’t a bad idea to leave a comment section. People analyze the article more when there’s a comment section because they have to think more to comment. A comment section also makes the article and website appear legitimate. It gives the look that it should be interesting to the reader because people are talking about the idea.

Is SEO Still Effective?

While the delivery is constantly changing, SEO is still very effective at giving you the results you’ll need to run a successful campaign. The profit is still very much there. The practice is alive and thriving for those who wish to engage in it. SEO has become more complicated though. It will probably continue to do so as typically these types of trends continue to increase. While you’ll need to learn more, it’s still a great business.

The Best Advice For Writing Great Blog Articles For Your Website

Running and maintaining a blog can be one of the best ways to keep your website relevant and to boost targeted traffic. However, you want to be sure that you are writing the right kind of articles for your website.

In this article, we will be going over some of the key tips that you should use when you are trying to maximize the exposure of your blog.

Tips For Writing The Best Blog Articles:

1. Keyword Research

One of the best things that you can do when you are looking to write the best articles for your website would be to conduct a good amount of keyword research. You want to focus on doing a lot of keyword research when you are creating blog article concepts because the keywords will guide you towards relevancy.

You want to identify the keywords and key phrases that are most used by your target audience in order to create both relevant and keyword-rich articles to maximize exposure and rank-ability.

2. Look At The Competition

Another good thing that you can do to ensure that you are crafting high-quality and relevant articles would be to look directly at your competition.

While you shouldn’t necessarily copy your competition, using the competition’s articles as a guideline and seeing what articles rank well and which articles generate a lot of discussions can give you a good amount of information to frame your own articles.

This will enable you to really create some targeted articles that you know are effective within your niche.

3. Focus On Engagement

Another big thing that you want to do when you are looking to write high-quality articles for your website would be to focus on engagement. You want to look to maximize your engagement with your articles because it will increase the quality of your article for ranking factors which will make it much more likely to rank well within the search engines. The best way to maximize your engagement is to ask your audience questions and to get them involved with the actual content.

4. Ask Your Audience

One of the best things that you can do that not many websites actually do is simply ask your audience what they want. You would be surprised to see what your audience is willing and able to tell you exactly the type of content that they want to see.

By asking your audience, you will be able to get direct confirmation on the type of content that you should be putting on your blog.

5. Add High-Quality Images

When you are looking to improve your articles, you might want to focus on the images that you attach to them. People absolutely love pictures/images. You can completely ruin your article with either a low-quality image or an irrelevant image.

Focus on placing high-quality and relevant images in your articles and blog posts.

6. Make It Easy To Read

When you are writing for a blog, you don’t want to make it overly complicated. Instead, you want to focus on making your article as simple and as easy to read as possible.

Adding things like high-quality sub-headings, lists, and bullet points can really help to improve your blog posts.

Blog posts should flow well and be very easy to read. Try to keep things simple and don’t force your audience to have to break out a dictionary to understand it.

By knowing your audience, you should be able to effectively tailor the complexity of your blog post and the verbiage properly.

There is plenty that can be done to ensure that your blog posts are high-quality and effective. By following a lot of the tips above, you should be able to dramatically improve your blog posts to make them much more relevant and to get them generating more traffic in total. T

he key to creating high-quality blog posts comes down to knowing your audience, doing the research, seeing what’s relevant in your niche, and by crafting a good article. Adding things like relevant high-quality images is a great way to make your article rank better and to get more traffic to it.

Creating high-quality articles can really help you maximize new and reoccurring traffic to your website.

What Are Some Of The Best Search Engine Optimization Tips?

How can you use search engine optimization to your advantage? If you are new to SEO, then you may be wondering what goes into optimizing a website in the right way. Here, you’re going to get some tips on how to make sure your website ranks well in search results.

Find The Right Keywords

You’re going to want to make sure that you use the right keywords on your page. You can think of keywords as what people will type into a search engine to find a website like yours. So, if you were selling carpeting in Charleston then your keywords may be something like “Charleston carpet for sale” or something along those lines. You want to pick out a few keywords so you have different ones you can use on each page of your website. It’s important that you select keywords that people are searching for so do some keyword research before putting anything on your website.

It’s a good idea to search for pages that are like the one you want to make so you can see what the top pages in the rankings look like at the time. You want to be able to compete with them so you need to know what you are up against. If you just ignore your competition then they may be doing things so well that they surpass you no matter what you do. When you know what their game plan is, you can work on your own that competes with them so you show up higher in rankings.

Don’t Keyword Stuff

Try your best to avoid keyword stuffing on your website. Keyword stuffing is when you put too many keywords on one page. For instance, if you were to add a keyword more than three times for only a couple of hundreds of words of text, you would end up getting your ranking lowered for keyword stuffing.

You want to stick with a couple of keywords at most for every five-hundred or so words. Experiment a little bit but don’t go too wild with the keywords because it can end up costing you points that could help your site to rank higher.

Outsource SEO

If you don’t want to do SEO work yourself then you should hire someone to help you out with it. Before you hire someone, however, you’re going to want to make sure that they can do good work for you. It’s important to work with someone that has done this work in the past and knows what they are doing. You should ask people you’re thinking of working with to show you proof of the work they have done in the past. For instance, they may have a few links on their website that points you to pages they have optimized in the past.

Analyze Your Analytics

Keep an eye on your website’s statistics as often as you can so you know when something is working and when something isn’t. When you work with SEO it’s important that you figure out what is going to work well for you.

If you find out that a change you made caused you to lose a lot of visitors then you need to undo that change and try something else. If you don’t keep checking your website statistics then you may miss something and end up having your search engine rankings go down for various keywords.

Account For Algorithm Changes

Know that a search engine website is not going to stay the same over time. There are changes to the algorithms that search engines use and you have to stay up to date on what’s going on to keep your site high in the rankings. There may be a change in the future that you have to work with or you’ll face losing your good rankings. One thing you can do is you can follow a website that is dedicated to SEO news. Then, when you learn that changes are coming you can update your website accordingly.

You now know more about using search engine optimization to your advantage. This is something you should take your time with so you do everything in the right manner. Look to the advice you were given here and you should be able to use SEO the right way every time.

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