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content marketing

Tips And Tricks For Choosing Topics To Write About On Your Site

Regularly adding new content to your site can have a positive impact on your site’s SEO. With that said, it’s not necessarily easy to come up with new ideas for content every week. If you need to write new content, and you’re out of ideas, here are a few easy tricks that you can try.

Choose Topics That Are Evergreen

You don’t have to break a news story in order to attract a lot of readers to your site. You may find that you get more mileage out of content ideas that are evergreen.

An evergreen article could bring readers to your site for years. Try to write about something that’s always relevant. For example, you could try writing a how-to guide. Posts like this can attract readers for as long as your site is up.

Look At What People Are Searching For

Take a closer look at your analytics so that you can see the kinds of things that people are searching for when they come to your site. Are they using specific keywords? Is there something that they’re trying to find? Are people searching your site for content that doesn’t exist yet?

If you pay attention to the kinds of things that your audience is searching for, you’ll get a better sense of the content that they would be interested in seeing. Check your analytics regularly. It can be an excellent way to get inspiration for new content.

Another way to get ideas of what people are searching for is to use Google Trends –

Google Trends will show you what people are currently searching for right now and how many people. It will show you interest over time and the topics that are coming into focus right now and topics that are moving out.

Here’s a great video covering using Google Trends to find awesome content ideas.

Work To Answer The Questions People Are Asking

When people use search engines, they don’t just enter keyword phrases. Instead, people often ask search engines questions. If you can provide an answer to that question, you’ll be able to bring a lot of traffic to your site.

There are a number of keyword tools that make it easy for you to find the kinds of questions that people are searching for. If you write content around those questions, you won’t just be attracting an audience. You’ll be creating content that has real value to your readers.

Another great way to get topic ideas is to search in Google for your site’s primary topic and then look at the “People also ask” area in the search results. You can see all sort of topic ideas that are related to the search you just did.

Using the “People also ask” are you can find endless topics to write about.

Look At The Comment Section

If some of your readers are leaving comments on your site or on your social media posts, you’ll want to look at the kinds of things they’re talking about. If you notice people having conversations about a topic that’s not on your website, you’ll want to create content that’s relevant to that topic.

When you create new content, you shouldn’t just try to bring new readers to your site. You should also try to craft content that will keep your current readers engaged. Check your comment section on a regular basis. Respond to the comments you’re seeing, and keep an eye out for fresh new content ideas.

Check Out Your Old Content

It’s likely that you have old content on your site that isn’t relevant anymore. As an example, you may have written a piece about some of the best products that were released in 2016. You may be able to update some of these posts and create new content without a lot of effort.

Start looking at your archive and see if you spot any articles that could use an update. If some of your old content is dated, try to repurpose it. This is a quick and easy way to add a lot of new content to your site.

It can be difficult to choose topics to write about on your site, especially if you’ve already covered a lot of topics. Thankfully, there are plenty of ways to generate new ideas for your site. If you’re looking for content inspiration, give these simple tips and tricks a try.