SEO is both a skill and an art. The more you work, the better you become. However, if you don’t stay on top of the news, chances are you’re never going to be as successful as you wish. As the highest volume keywords are already extremely competitive, they may take many years to conquer. You have to find ways to get some organic traffic sooner.
Longtail keywords are your best bet, so let’s see what they are and how you can use them to improve your SEO strategy.
Longtail keywords are very specific search phrases that consist of three, four or even more words. Let’s assume that someone wants to buy a certain item. Instead of performing a general search for the name of the item, the person also mentions the color, the brand, the geographic area or some other details that lead to a narrowing down of their available options. This is a search for a longtail keyword. The person searching is probably seeking for the best option to make a purchase. This means that there are more chances for such keywords to convert. That’s what makes long-tail keywords attractive to so many SEO pros.
The good news for SEO professionals is that these longtail keywords are less competitive than general ones, and therefore easier to rank for. The downside is that they score much lower monthly search volumes. However, taking into consideration that you can target such keywords in large numbers, the overall result can be incredibly satisfying.
Here are a few advantages of targeting longtail keywords.
Rank faster using longtail keywords
The first and foremost advantage is that you need less time to climb to the top of SERPs than you normally would for broader keywords. If you know how to do keyword research, you can see results in as little as months or even weeks, particularly if your websites already have some good authority and high-quality inbound links.
The sooner you can rank, the faster you’ll see a return on your investment of time and effort. This can make the difference between building a successful SEO service and failing at making ends meet.
Some of these longtail keywords may have very little to no competition at all. Your goal should be to unveil and to target as many of them as possible.
Longtail keywords convert better
The other advantage of targeting longtail keywords is that they have a very high conversion rate. People searching for such specific details are usually ready to make a purchase. Those who seek for one-word or two-words keyphrases may only want to find general information about those products or services.
On the contrary, someone seeking for “red widgets for sale” in a specific town or neighborhood is probably ready to buy, should they find the right offer. Since they are looking to buy the things they need, chances are you’re going to score a very high conversion rate. This should compensate for the lower search volumes of such keywords.
Also, if you target enough of these search terms, you’ll be able to make a very nice profit, provided that you know how to maintain your positions in search for a very long time.
For longtail keywords to work, you need to target them in big numbers. If you find and target enough of them, search volumes will add up, resulting in excellent results.
Improve your website’s overall authority
Besides, by optimizing your web pages around all these long tails, you help to improve the authority and the relevance of these pages for the high volume keywords. This is another reason why longtail keywords should be part of your SEO strategy. They are one of the steps you have to take if you want to get on top of the SERPs for very high volume, extremely lucrative keywords.
Since ranking for such keywords would take years, you should consider developing long-term strategies to ensure that you stay on the right track as you progress slowly but surely towards your bigger SEO goals.
As you can see, making longtail keywords part of your SEO strategy is a good idea. Beware, though, not targeting the right terms may lead to failure. This strategy requires solid keyword research knowledge and skills. Good SEO professionals know this.