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The Best Image SEO Practices

When you’re optimizing your site for search engines, it’s easy to overlook images. When used appropriately, images can be an effective way to drive traffic to your site. The pictures you use can show up in image searches, and they can also give you more ways to use keywords in your content. Below, you’ll find some of the best image SEO practices.

Always Use High-Quality Images

Image quality matters. If you use a blurry, low-quality image, people may have a negative impression of your site. It could even increase your bounce rate.

You should make sure you have the rights to any images that you use on your site. You won’t want your images to be taken down. There are several sources you can use to find high-quality images that you can legally use on your site. Be careful when cropping and resizing images; this can have an impact on the overall quality of an image.

Use Original Images When Possible

In many cases, you’ll want to use stock photos on your site. However, you’ll get more mileage out of pictures that can’t be found on any other site. Try to create your own images whenever you can.

If you’re not much of a photographer, you can try creating your own infographics. Just make sure you include your site’s URL on any infographics you include on your site. That way, if other sites share your images, people will know where they came from.

Include Your Keyword In The File Name

Keywords are a crucial element of SEO. In addition to including keywords in the content that you write, you should utilize keywords when you’re adding images to your site. You should always use your keywords when you’re naming image files.

If your keyword is “California ranch homes,” then that’s what you should name your image. Search engines won’t be able to see what your image looks like, but they will be able to identify the keyword that you are using. That’s why you should always name your images with care.

Take Advantage Of Alt Tags

In addition to naming your image properly, you’ll want to make sure you use alt tags for all of the images on your site. This is another great place to include the keywords that you’re using. Alt tags can also make your site more accessible for people that are vision impaired.

Some content management systems, like WordPress, make it easy for you to add alt tags whenever you upload a new image to your site. If you don’t have this option, all you need to do is add alt=”alt text” to the HTML for your images.

Host Your Own Images

If another site is already hosting an image, you may be tempted to simply copy the URL and use that image on your site. However, you should avoid that temptation and host the image on your site.

Why should you host your own images? When you share an image that someone else is hosting, you’re stealing their bandwidth. This could lead to a dispute. Beyond that, you will have less control over the image. The person hosting the image could delete the image or change it to something else at any time.

Hosting your own image takes time, but it’s worth the extra effort. Always upload all of your images to your web host.

Make Sure Your Images Are Mobile Friendly

Since many of the people that visit your site will be browsing on a mobile device, you’ll need to make sure that your images are optimized for mobile devices. How can you ensure this? Just make sure you use responsive images on your site.

If you opt for responsive images, your images will always scale for the device they’re being displayed on. Doing this will lower your bounce rate, and it could lead to a higher conversion rate as well. Mobile devices should be a priority for any site owner.

Images can make your content more visually interesting. They can be a great way to add color to your site and capture people’s attention. If you follow the best image SEO practices, you’ll be able to avoid issues and get more out of the images on your site.

How Do Businesses Get Ranked At The Top Of Search Engine Rankings?

Search engines have become an integral component of the consumer buying process. Because of this, you are likely eager to get your business’ website ranking as high as possible within the search engines. Getting your business’ website ranking high is a key component to dominating the marketplace.

Below, we will discuss some of the ways you can get your business ranking higher within the search results for various keywords within your niche/industry.

How To Get Your Business Ranking High:

1. Pay For It

Nowadays, Google makes it incredibly easy to get your website as high as possible within the search engine results for buying keywords. The best and easiest way to do this is by paying for advertising.

With pay-per-click advertising, you will be able to pay to get pushed to the top of the search engine results. Therefore, you will essentially guarantee yourself a spot on the first page of the results.

Because Google blurs the line between paid and organic results, it can be very effective as a lot of users click one of the first few results regardless if its paid or not.

2. Use Videos

Getting your website to rank high within the search engines can be a struggle. This is generally why it is looked at as a long-term strategy. However, by leveraging video, you should be able to get traffic organically. You will be able to get visitors to look at your videos. From there, you can direct them to your website.

Therefore, you should be looking to use videos in your efforts to drive traffic. It can also have a positive impact on your ability to boost your organic rankings.

3. Images

Another good way to start ranking highly within the search engines in relatively short order is by posting high-quality images.

A lot of people conduct image searches and they click on images they like or want to see. Therefore, you can get your web traffic through this because it is much easier to get an image to rank for a keyword than a website.

4. Improving Your Site Speed

There are a variety of ranking factors that you will need to utilize in order to get your website ranking as high as possible. Google and other search engines are out to provide the best end-user experience for their users.

Because of this, you want to focus on the quality of life improvements you can make to your site. Increasing your site speed is one of the best ways you can dramatically improve the usability of your site.

5. Make Your Site Responsive

You will also want to be certain that your website is scaling properly to different sized mobile devices. Having your website effectively scale to different sized mobile devices is one of the only ways you will be able to get your website to rank well.

Google and other search engines want to provide a positive experience to all of their users. As more and more users begin to use their favorite mobile devices to search, they will be prioritizing mobile-optimized sites. Therefore, you need to have your site be fully responsive to scare properly to mobile devices.

6. Link Building

Having authority links that link directly to your site is one of the best ways to improve the ranking ability of your site. Therefore, you should attempt to get as many high-quality authoritative links as you can. This can include guest posting, links from social media sites, and more.

Overall, there are so many different things to consider when it comes to ranking factors for search engines. They don’t publish the exact criteria they use, but they do give guidance. Follow the tips above and you should be able to improve the rank-ability of your site.