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seo strategies

How Do Businesses Get Ranked At The Top Of Search Engine Rankings?

Search engines have become an integral component of the consumer buying process. Because of this, you are likely eager to get your business’ website ranking as high as possible within the search engines. Getting your business’ website ranking high is a key component to dominating the marketplace.

Below, we will discuss some of the ways you can get your business ranking higher within the search results for various keywords within your niche/industry.

How To Get Your Business Ranking High:

1. Pay For It

Nowadays, Google makes it incredibly easy to get your website as high as possible within the search engine results for buying keywords. The best and easiest way to do this is by paying for advertising.

With pay-per-click advertising, you will be able to pay to get pushed to the top of the search engine results. Therefore, you will essentially guarantee yourself a spot on the first page of the results.

Because Google blurs the line between paid and organic results, it can be very effective as a lot of users click one of the first few results regardless if its paid or not.

2. Use Videos

Getting your website to rank high within the search engines can be a struggle. This is generally why it is looked at as a long-term strategy. However, by leveraging video, you should be able to get traffic organically. You will be able to get visitors to look at your videos. From there, you can direct them to your website.

Therefore, you should be looking to use videos in your efforts to drive traffic. It can also have a positive impact on your ability to boost your organic rankings.

3. Images

Another good way to start ranking highly within the search engines in relatively short order is by posting high-quality images.

A lot of people conduct image searches and they click on images they like or want to see. Therefore, you can get your web traffic through this because it is much easier to get an image to rank for a keyword than a website.

4. Improving Your Site Speed

There are a variety of ranking factors that you will need to utilize in order to get your website ranking as high as possible. Google and other search engines are out to provide the best end-user experience for their users.

Because of this, you want to focus on the quality of life improvements you can make to your site. Increasing your site speed is one of the best ways you can dramatically improve the usability of your site.

5. Make Your Site Responsive

You will also want to be certain that your website is scaling properly to different sized mobile devices. Having your website effectively scale to different sized mobile devices is one of the only ways you will be able to get your website to rank well.

Google and other search engines want to provide a positive experience to all of their users. As more and more users begin to use their favorite mobile devices to search, they will be prioritizing mobile-optimized sites. Therefore, you need to have your site be fully responsive to scare properly to mobile devices.

6. Link Building

Having authority links that link directly to your site is one of the best ways to improve the ranking ability of your site. Therefore, you should attempt to get as many high-quality authoritative links as you can. This can include guest posting, links from social media sites, and more.

Overall, there are so many different things to consider when it comes to ranking factors for search engines. They don’t publish the exact criteria they use, but they do give guidance. Follow the tips above and you should be able to improve the rank-ability of your site.

Tips And Tricks For Choosing Topics To Write About On Your Site

Regularly adding new content to your site can have a positive impact on your site’s SEO. With that said, it’s not necessarily easy to come up with new ideas for content every week. If you need to write new content, and you’re out of ideas, here are a few easy tricks that you can try.

Choose Topics That Are Evergreen

You don’t have to break a news story in order to attract a lot of readers to your site. You may find that you get more mileage out of content ideas that are evergreen.

An evergreen article could bring readers to your site for years. Try to write about something that’s always relevant. For example, you could try writing a how-to guide. Posts like this can attract readers for as long as your site is up.

Look At What People Are Searching For

Take a closer look at your analytics so that you can see the kinds of things that people are searching for when they come to your site. Are they using specific keywords? Is there something that they’re trying to find? Are people searching your site for content that doesn’t exist yet?

If you pay attention to the kinds of things that your audience is searching for, you’ll get a better sense of the content that they would be interested in seeing. Check your analytics regularly. It can be an excellent way to get inspiration for new content.

Another way to get ideas of what people are searching for is to use Google Trends –

Google Trends will show you what people are currently searching for right now and how many people. It will show you interest over time and the topics that are coming into focus right now and topics that are moving out.

Here’s a great video covering using Google Trends to find awesome content ideas.

Work To Answer The Questions People Are Asking

When people use search engines, they don’t just enter keyword phrases. Instead, people often ask search engines questions. If you can provide an answer to that question, you’ll be able to bring a lot of traffic to your site.

There are a number of keyword tools that make it easy for you to find the kinds of questions that people are searching for. If you write content around those questions, you won’t just be attracting an audience. You’ll be creating content that has real value to your readers.

Another great way to get topic ideas is to search in Google for your site’s primary topic and then look at the “People also ask” area in the search results. You can see all sort of topic ideas that are related to the search you just did.

Using the “People also ask” are you can find endless topics to write about.

Look At The Comment Section

If some of your readers are leaving comments on your site or on your social media posts, you’ll want to look at the kinds of things they’re talking about. If you notice people having conversations about a topic that’s not on your website, you’ll want to create content that’s relevant to that topic.

When you create new content, you shouldn’t just try to bring new readers to your site. You should also try to craft content that will keep your current readers engaged. Check your comment section on a regular basis. Respond to the comments you’re seeing, and keep an eye out for fresh new content ideas.

Check Out Your Old Content

It’s likely that you have old content on your site that isn’t relevant anymore. As an example, you may have written a piece about some of the best products that were released in 2016. You may be able to update some of these posts and create new content without a lot of effort.

Start looking at your archive and see if you spot any articles that could use an update. If some of your old content is dated, try to repurpose it. This is a quick and easy way to add a lot of new content to your site.

It can be difficult to choose topics to write about on your site, especially if you’ve already covered a lot of topics. Thankfully, there are plenty of ways to generate new ideas for your site. If you’re looking for content inspiration, give these simple tips and tricks a try.

Using Long Tail Keywords To Improve Your SEO Strategy

SEO is both a skill and an art. The more you work, the better you become. However, if you don’t stay on top of the news, chances are you’re never going to be as successful as you wish. As the highest volume keywords are already extremely competitive, they may take many years to conquer. You have to find ways to get some organic traffic sooner.

Longtail keywords are your best bet, so let’s see what they are and how you can use them to improve your SEO strategy.

Longtail keywords are very specific search phrases that consist of three, four or even more words. Let’s assume that someone wants to buy a certain item. Instead of performing a general search for the name of the item, the person also mentions the color, the brand, the geographic area or some other details that lead to a narrowing down of their available options. This is a search for a longtail keyword. The person searching is probably seeking for the best option to make a purchase. This means that there are more chances for such keywords to convert. That’s what makes long-tail keywords attractive to so many SEO pros.

The good news for SEO professionals is that these longtail keywords are less competitive than general ones, and therefore easier to rank for. The downside is that they score much lower monthly search volumes. However, taking into consideration that you can target such keywords in large numbers, the overall result can be incredibly satisfying.

Here are a few advantages of targeting longtail keywords.

Rank faster using longtail keywords

The first and foremost advantage is that you need less time to climb to the top of SERPs than you normally would for broader keywords. If you know how to do keyword research, you can see results in as little as months or even weeks, particularly if your websites already have some good authority and high-quality inbound links.

The sooner you can rank, the faster you’ll see a return on your investment of time and effort. This can make the difference between building a successful SEO service and failing at making ends meet.

Some of these longtail keywords may have very little to no competition at all. Your goal should be to unveil and to target as many of them as possible.

Longtail keywords convert better

The other advantage of targeting longtail keywords is that they have a very high conversion rate. People searching for such specific details are usually ready to make a purchase. Those who seek for one-word or two-words keyphrases may only want to find general information about those products or services.

On the contrary, someone seeking for “red widgets for sale” in a specific town or neighborhood is probably ready to buy, should they find the right offer. Since they are looking to buy the things they need, chances are you’re going to score a very high conversion rate. This should compensate for the lower search volumes of such keywords.

Also, if you target enough of these search terms, you’ll be able to make a very nice profit, provided that you know how to maintain your positions in search for a very long time.

For longtail keywords to work, you need to target them in big numbers. If you find and target enough of them, search volumes will add up, resulting in excellent results.

Improve your website’s overall authority

Besides, by optimizing your web pages around all these long tails, you help to improve the authority and the relevance of these pages for the high volume keywords. This is another reason why longtail keywords should be part of your SEO strategy. They are one of the steps you have to take if you want to get on top of the SERPs for very high volume, extremely lucrative keywords.

Since ranking for such keywords would take years, you should consider developing long-term strategies to ensure that you stay on the right track as you progress slowly but surely towards your bigger SEO goals.

As you can see, making longtail keywords part of your SEO strategy is a good idea. Beware, though, not targeting the right terms may lead to failure. This strategy requires solid keyword research knowledge and skills. Good SEO professionals know this.