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seo tips

How Do Businesses Get Ranked At The Top Of Search Engine Rankings?

Search engines have become an integral component of the consumer buying process. Because of this, you are likely eager to get your business’ website ranking as high as possible within the search engines. Getting your business’ website ranking high is a key component to dominating the marketplace.

Below, we will discuss some of the ways you can get your business ranking higher within the search results for various keywords within your niche/industry.

How To Get Your Business Ranking High:

1. Pay For It

Nowadays, Google makes it incredibly easy to get your website as high as possible within the search engine results for buying keywords. The best and easiest way to do this is by paying for advertising.

With pay-per-click advertising, you will be able to pay to get pushed to the top of the search engine results. Therefore, you will essentially guarantee yourself a spot on the first page of the results.

Because Google blurs the line between paid and organic results, it can be very effective as a lot of users click one of the first few results regardless if its paid or not.

2. Use Videos

Getting your website to rank high within the search engines can be a struggle. This is generally why it is looked at as a long-term strategy. However, by leveraging video, you should be able to get traffic organically. You will be able to get visitors to look at your videos. From there, you can direct them to your website.

Therefore, you should be looking to use videos in your efforts to drive traffic. It can also have a positive impact on your ability to boost your organic rankings.

3. Images

Another good way to start ranking highly within the search engines in relatively short order is by posting high-quality images.

A lot of people conduct image searches and they click on images they like or want to see. Therefore, you can get your web traffic through this because it is much easier to get an image to rank for a keyword than a website.

4. Improving Your Site Speed

There are a variety of ranking factors that you will need to utilize in order to get your website ranking as high as possible. Google and other search engines are out to provide the best end-user experience for their users.

Because of this, you want to focus on the quality of life improvements you can make to your site. Increasing your site speed is one of the best ways you can dramatically improve the usability of your site.

5. Make Your Site Responsive

You will also want to be certain that your website is scaling properly to different sized mobile devices. Having your website effectively scale to different sized mobile devices is one of the only ways you will be able to get your website to rank well.

Google and other search engines want to provide a positive experience to all of their users. As more and more users begin to use their favorite mobile devices to search, they will be prioritizing mobile-optimized sites. Therefore, you need to have your site be fully responsive to scare properly to mobile devices.

6. Link Building

Having authority links that link directly to your site is one of the best ways to improve the ranking ability of your site. Therefore, you should attempt to get as many high-quality authoritative links as you can. This can include guest posting, links from social media sites, and more.

Overall, there are so many different things to consider when it comes to ranking factors for search engines. They don’t publish the exact criteria they use, but they do give guidance. Follow the tips above and you should be able to improve the rank-ability of your site.

Tips And Tricks For Choosing Topics To Write About On Your Site

Regularly adding new content to your site can have a positive impact on your site’s SEO. With that said, it’s not necessarily easy to come up with new ideas for content every week. If you need to write new content, and you’re out of ideas, here are a few easy tricks that you can try.

Choose Topics That Are Evergreen

You don’t have to break a news story in order to attract a lot of readers to your site. You may find that you get more mileage out of content ideas that are evergreen.

An evergreen article could bring readers to your site for years. Try to write about something that’s always relevant. For example, you could try writing a how-to guide. Posts like this can attract readers for as long as your site is up.

Look At What People Are Searching For

Take a closer look at your analytics so that you can see the kinds of things that people are searching for when they come to your site. Are they using specific keywords? Is there something that they’re trying to find? Are people searching your site for content that doesn’t exist yet?

If you pay attention to the kinds of things that your audience is searching for, you’ll get a better sense of the content that they would be interested in seeing. Check your analytics regularly. It can be an excellent way to get inspiration for new content.

Another way to get ideas of what people are searching for is to use Google Trends – https://trends.google.com/

Google Trends will show you what people are currently searching for right now and how many people. It will show you interest over time and the topics that are coming into focus right now and topics that are moving out.

Here’s a great video covering using Google Trends to find awesome content ideas.

Work To Answer The Questions People Are Asking

When people use search engines, they don’t just enter keyword phrases. Instead, people often ask search engines questions. If you can provide an answer to that question, you’ll be able to bring a lot of traffic to your site.

There are a number of keyword tools that make it easy for you to find the kinds of questions that people are searching for. If you write content around those questions, you won’t just be attracting an audience. You’ll be creating content that has real value to your readers.

Another great way to get topic ideas is to search in Google for your site’s primary topic and then look at the “People also ask” area in the search results. You can see all sort of topic ideas that are related to the search you just did.

Using the “People also ask” are you can find endless topics to write about.

Look At The Comment Section

If some of your readers are leaving comments on your site or on your social media posts, you’ll want to look at the kinds of things they’re talking about. If you notice people having conversations about a topic that’s not on your website, you’ll want to create content that’s relevant to that topic.

When you create new content, you shouldn’t just try to bring new readers to your site. You should also try to craft content that will keep your current readers engaged. Check your comment section on a regular basis. Respond to the comments you’re seeing, and keep an eye out for fresh new content ideas.

Check Out Your Old Content

It’s likely that you have old content on your site that isn’t relevant anymore. As an example, you may have written a piece about some of the best products that were released in 2016. You may be able to update some of these posts and create new content without a lot of effort.

Start looking at your archive and see if you spot any articles that could use an update. If some of your old content is dated, try to repurpose it. This is a quick and easy way to add a lot of new content to your site.

It can be difficult to choose topics to write about on your site, especially if you’ve already covered a lot of topics. Thankfully, there are plenty of ways to generate new ideas for your site. If you’re looking for content inspiration, give these simple tips and tricks a try.

What Are Some Of The Best Search Engine Optimization Tips?

How can you use search engine optimization to your advantage? If you are new to SEO, then you may be wondering what goes into optimizing a website in the right way. Here, you’re going to get some tips on how to make sure your website ranks well in search results.

Find The Right Keywords

You’re going to want to make sure that you use the right keywords on your page. You can think of keywords as what people will type into a search engine to find a website like yours. So, if you were selling carpeting in Charleston then your keywords may be something like “Charleston carpet for sale” or something along those lines. You want to pick out a few keywords so you have different ones you can use on each page of your website. It’s important that you select keywords that people are searching for so do some keyword research before putting anything on your website.

It’s a good idea to search for pages that are like the one you want to make so you can see what the top pages in the rankings look like at the time. You want to be able to compete with them so you need to know what you are up against. If you just ignore your competition then they may be doing things so well that they surpass you no matter what you do. When you know what their game plan is, you can work on your own that competes with them so you show up higher in rankings.

Don’t Keyword Stuff

Try your best to avoid keyword stuffing on your website. Keyword stuffing is when you put too many keywords on one page. For instance, if you were to add a keyword more than three times for only a couple of hundreds of words of text, you would end up getting your ranking lowered for keyword stuffing.

You want to stick with a couple of keywords at most for every five-hundred or so words. Experiment a little bit but don’t go too wild with the keywords because it can end up costing you points that could help your site to rank higher.

Outsource SEO

If you don’t want to do SEO work yourself then you should hire someone to help you out with it. Before you hire someone, however, you’re going to want to make sure that they can do good work for you. It’s important to work with someone that has done this work in the past and knows what they are doing. You should ask people you’re thinking of working with to show you proof of the work they have done in the past. For instance, they may have a few links on their website that points you to pages they have optimized in the past.

Analyze Your Analytics

Keep an eye on your website’s statistics as often as you can so you know when something is working and when something isn’t. When you work with SEO it’s important that you figure out what is going to work well for you.

If you find out that a change you made caused you to lose a lot of visitors then you need to undo that change and try something else. If you don’t keep checking your website statistics then you may miss something and end up having your search engine rankings go down for various keywords.

Account For Algorithm Changes

Know that a search engine website is not going to stay the same over time. There are changes to the algorithms that search engines use and you have to stay up to date on what’s going on to keep your site high in the rankings. There may be a change in the future that you have to work with or you’ll face losing your good rankings. One thing you can do is you can follow a website that is dedicated to SEO news. Then, when you learn that changes are coming you can update your website accordingly.

You now know more about using search engine optimization to your advantage. This is something you should take your time with so you do everything in the right manner. Look to the advice you were given here and you should be able to use SEO the right way every time.